are one of the most important aspects of your book. Did you
know the average reader, publisher or editor only spends about
6 seconds looking at the front cover of any book. They spend
not much longer, about 15 seconds, on the back cover. That leaves
an author about 20 seconds to make a good impression on a potential
reader. How will your title measure up in those few seconds?
your book title do its job well? I mean does it help explain
what's in your book? Does it capture the interest, engage, or
shock the senses of your potential reader? Expert studies show
the title may be responsible for up to 90% of your book's magnetic
pulling power. Some even say at least half of your book's success
can be attributed to its title.
these top two title sizzlers and sell more books than you ever
Promise change through the book title to hook your readers
Another characteristic to use in developing your best title
is to promise change. In your title spell out the change that
readers can expect if they follow your book's precepts. Let
them know what to expect. Use steps, ways and time limits to
You can add focus and creditability to your title by adding
a time frame or quantifying change. C.J. Hayden's book "Get
Clients Now!: A 28-Day Marketing Program for Professionals and
Consultants" The first part of the title tells what the
book is about. Adding now brings immediacy. The (28-Day) part
emphasizes that the reader will get day-by-day instruction and
probably enjoy results in less than a month.
The author's "Write Your Best Book Now: An Easy 7 step
writing program for Entrepreneurs and Writers" uses the
same principle of adding immediacy with the word now. She also
quantified change with the steps that communicates to the reader
read this book and they will get their best book written in
9 easy steps. Other good examples of quantifying change are
"The 7 Habits of Highly Effective People" by Stephen
R. Covey and "7 Steps to Fearless Speaking" by Lilyan
Another change oriented title is "Weigh Down: An Inspirational
Way to Lose Weight, Stay Slim and Find a New You" or "How
to Be a Great Communicator In Person, On Paper, and on the Podium:
The Complete System for communication Effectively in Business
& In Life.
Change motivating titles often begin by identifying their target
market including the problem, event or characteristics the book
address. In doing so, they promise an easy structure leading
to the promised change. List instantly communicate easier success
by changing big task into a series of smaller tasks.
Notice the two of eight powerful principles we have just covered:
"short," "concept," "benefit,"
or "curiosity" tile followed by a longer sub-title
that explains. Notice how often "listing steps," "numbers,"
or "time range" appear in the titles.
Make a note of your favorite titles. You can simply write them
on a sheet of paper. Take a break, overnight is best, and allow
your sub-conscious mind to mull over what you have learned.
You'll be surprised one day soon after your best title will
You owe it to yourself and book's success to develop your best
title. After all, the better your title the more people will
reach out and grab your book to read. Develop your title to
have marketing appeal for the masses.
Book Title Creation Help
About The Author
© Earma Brown, 12 year author, business owner, web
helps service business owners, professionals and writers
who want to write their best book now! Earma mentors other
writers and business professionals through her bi-monthly
ezine iScribe Send any email to firstname.lastname@example.org
for free 7 lesson mini-course Jumpstart Writing Your Best
Book Now or visit her at http://www.bookwritinghelp.com
for more book writing tips.
This article was posted on July 2, 2007