your book title provocative? Does it reach out and grab your
potential readers' eyeballs and compel them to read? To create
a provocative book title, one must aim to provoke action, thought
or feeling. In other words your title should capture the interest,
engage, or shock the senses of your reader?
cover including the title is considered one of the most important
elements of the book. Seventy-five percent of 300 booksellers
surveyed (half from independent bookstores and half from chains)
identified the look and design of the book cover as the most
important component. They agreed that the jacket is prime real
estate for promoting a book.
a few tips to create a provocative book title that reels your
readers in like fish on a hook.
Ignite interest in your message with a provocative book
title. You ignite interest with reader benefits included
in the title. Let your potential reader know exactly what you
are offering to solve inside your book. For example, "7
Easy Steps to Lose Weight and Keep It Off!" Your readers
are always interested to know what's in your book for them.
Ignite interest by putting the WIIFM benefit right in the title.
Offer specific information in a provocative book title.
General information doesn't grab attention as well as specific
information. The writer has to work on this one. A good way
to be specific is add the numbers. You know like how many or
what percentage. For instance, "How to Write Articles That
Get Read Way More," will not pull as much interest as,
"How to Write Articles That Get Read 300% More."
Increase interest with alternate effect
words. Have you noticed how some words with the same
meaning have a different effect than other words? Like, 72 hours
sounds like a shorter or faster time frame than 3 days. Or 300%
more sounds like a bigger benefit than 3 times more. A marketer
friend used, "How to Sell 300% More of Your Product in
72 Hours Than You Did All Month," instead of its less effective
counterpart title, "How to Sell 3 Times More Products in
3 Days Than You Did All Month." Create a provocative book
title that sounds bigger, faster, better, etc. using alternate
words that mean the same thing.
Use the shock effect to create a provocative book title.
Has a shocking title grabbed your attention, recently?
One of the most popular shows Oprah has done was a show stating
that "experts now estimate that up to 40 million women
suffer from a loss of sexual desire; it's likely their partners
suffer too." She even called it "A secret epidemic."
The title that helped pull the viewers in was, "Wives Who
Don't Want Sex." Create a shocking title for your book
backed by a shocking statistic to grab a lion's share of your
Engage your readers with a negative slant.
"5 Website Mistakes to Avoid That Drive Your Site Visitors
Away In Less Than 2 Minutes" was one of a writer friend's
most popular titles. My site could be driving visitors away
that fast? I've been working hard to get site visitors; I want
to know what would drive them away so fast. Provocative statements
pull at our attention like an electric shock. They make us curious.
They sometimes make us angry. They make us feel a lot of different
things but most of all they make us read.
wait to develop this important skill. Add the magnetic pulling
power of provocation to your front book cover. Provoke your
readers to action by grabbing their interest, stirring their
emotions or adding specific benefits. Then keep them reading
through hot attention grabbing chapter titles and even bullet
points throughout your book. Create your best provocative title
and pull 300% more readers than you ever dreamed. Title well
you ready to develop a provocative book title for your own book?
Details in 12 Week Book Writing Course