Did you know Americans alone spend $8.5 billion
a year on how-to and self-help information products, programs,
and services? A recent Google search on the phrase "how
to" yielded 2.37 billion results.
Why do people buy how to books? Most readers
buy books to solve problems or help with filling a need. For
example, when I started speaking for a fee I needed help with
jumpstarting my speaking abilities.
in the bookstore, I was attracted to Lilyan Wilder's
book "7 Steps to Fearless Speaking" I read her back
cover. I noticed she could help with seven easy steps. I skimmed
the table of contents, read a few lines and immediately liked
her easy to read style. I decided to purchase the book.
I wanted to hear from several authorities on the subject, I
picked up another book by Nido R. Qubein, "How to Be a
Great Communicator: In Person on Paper, and on the Podium."
cover design was white with clean lines and a personable picture
of him on the front. His style of writing was not an easy read
but I still decided buy his book as well. Which brings us back
to my original point; people buy self help books to solve problems.
To identify your targeted market, pinpoint a problem they have
and the solution of course.
come in all shapes and sizes. Usually a general category problem
applies to all types of markets. Take the leap of faith and
write your first book as a HOW TO book:
Hobbies and Games. Is your golf game, bridge game or
tennis as good as you'd like? Are you considering taking up
gardening? Want to improve your computer game skills? What ever
the case may be, your desire to improve or change your level
of performance is considered the problem. Make your how-to book
Health Education. What's the first thing you would
do when your doctor diagnoses you as a diabetic and you need
to lose twenty pounds. You go look for a book that will walk
you through step by step to manage diabetes. You look to someone
that has solved the problem to learn from their experience.
You want the author to show you how to manage diabetes or any
other disease diagnosed.
State of Mind. Are you feeling stressful about gas
prices, the economy or banking system? Are you noticing unexplained
physical symptoms possibly related to stress? Once again, you
have a problem and you are looking for a solution in book form.
Someone who has outlined easy steps to de-stress in our society.
Again, you want the author to take you by the hand explain in
a logical order how to de-stress.
Careers and Finance. Worried about lay-offs, down-sizing,
retirement? How-to books that offer financial solutions to economic
problems during shaky times are guaranteed to succeed. Most
people are looking for some financial relief. Even if your book
can offer help toward the solution, it will be welcomed by your
readers. They will be happy to buy it and refer it to all their
family and friends.
• Advertising and Marketing. We live
in a competitive society. Small business owners and managers
everywhere need a growing database of customers and clients.
Therefore, they seek out how-to books with solutions on improving
their advertising copy, improving their business image, improving
their sales copy, growing their bottom line or improving their
websites. For example, how-to books with social media marketing
strategies and easy steps are cropping up everywhere. If this
is your interest, why not yours.
of the categories above describes a problem and a need for a
solution. The main goal of your marketing plan is to identify
the problem your book solves and then present the solution.
The more intense the problem and the easier you can make your
solution, the more readers will seek out your book.
task becomes to reorganize your knowledge into bite-size reader
solutions. Appeal to the masses, by letting them know what's
in it for them and how easy the solution is inside your book.
For example, let's consider the how-to book title I mentioned
earlier about speaking. The title could have been: "How
to Overcome the Fear of Speaking" instead of "7 Steps
to Fearless Speaking" The latter is more appealing because
it alludes to only seven steps to the solution.
wait any longer. If you put it off, you can be this time next
year without fulfilling your dream of writing a successful how-to
book. You have the solution to your audience's problem.
Now write it down. While you're writing, use the tips above
and write a how-to book that sells well. Make it different.
Make it count. Make it yours.
to take the leap of faith and write your very on HOW TO book?
You can find the full lesson of How
To Write A Book along with a growing list of bonus reports
and other helpful resources in the Book Writing Course at http://bookwritingcourse.com