you felt your book would get lost in an over-crowded book market?
A friend of mine said, "I'll probably never write a book
because there are already too many books on every subject I
can think of writing about."
The truth is lots of successful authors have felt their idea
for a book too small in the LARGE scheme of things. Even so,
at some point they had to realize what I'm about to share with
you, "With all the wonderful and not so wonderful books
in the marketplace, there's only one voice that's uniquely yours.
I am convinced there are people waiting for your perspective,
your solution, and even your book. They're waiting to be inspired,
entertained or helped by YOUR book. They may even be looking
for you and your ideas."
Well, this is what my tips are all about today,
how to know if the book idea you are planning to write has a
chance to stand-out and sell. After all, even if it's the tiniest
of markets it will have to compete for proper attention in this
hi-tech world? For your book to be able to compete in a world
like ours today, you must target a niche market (people to sell
your book to) interested in your book.
After pinpointing a market, develop a way of
making your book different. You need a different viewpoint,
a niche, or a different spin on perhaps the same information.
Examine the problem again. Look at the solution your book idea
solves with the goal of coming up with a way to present your
knowledge differently than existing books.
Here are ten ideas for a book that stands out
in a crowd and sells:
Business/Job Experience: If you have ten years or more
of job experience, you could consider writing a book centered
around your job. Even a previous job or business would fit the
bill. For example, a couple of aspiring book writers sold their
successful retail business to retire. They had tons of retail
ownership tips to share and experience from mistakes they made
along the way to success. New franchise owners and general retail
owners would love to read their inspiring stories and tips to
gain the same success. My advice was, "Go for it! Start
Your Course: Develop your new book idea around a course
you have taught for years. You already love the subject matter.
Take your existing lessons and even lesson plans and form them
into a book. If you are a stronger speaker than writer, consider
taping your lesson presentations and getting them transcribed.
Then hire a ghostwriter to take the transcriptions and develop
into a book. I encourage you to not just take the transcript
and copy into book form. But charge the writer or yourself to
write it into a book using conversational language.
Life experiences: Use a life experience and form a
book around it. Memoirs are good books to form out of life experiences.
But they are not the only ones; you can use an experience of
overcoming an insurmountable problem to inspire others. For
example, if you got well from a major disease or any trauma
like a car wreck. You may have worked through injuries and disabilities
that would inspire others to do the same.
4. Task or Process:
Write a book with the steps it takes to accomplish a complex
task in your field. Put all the little known secrets you have
learned over the years. You know, the little secret shortcuts
and techniques you see others struggle with in your field. You
have the solution; put it into your book. Your readers will
love you for it and tell all their colleagues about your book.
Hobby: I love this one; because people often stumble
upon their life's mission this way. If you have a hobby that
you are passionate about (most people are) and you have tons
of information, you are a prime candidate to write a book about
your hobby. Now, you simply put all your information in book
form. For example, an author friend of mine who's hobby was
Investments. She loved to invest.
She read everything in sight about it; she clipped every article
and more. She formed an investment club to teach like minded
members what she learned over the years. They are all on their
way to the kind of wealth she has gained. It was simple for
her to gather all her existing information, success stories
and a small amount of researched information to write her popular
Information Packaging. Perhaps you dream of creating
your own information product line. You can do it you know. Take
your existing body of knowledge on your chosen topic and write
a short book as the initial product in your signature line.
Then take the original body of information and form it into
several audio products, create a companion workbook or study
guide. Voila! You have the bare bones to form a Home Study Program.
Need or Void In Your Field. Look for a pressing need
in your field that no one has come up with the solution. If
you have the solution, your book is sure to sell well to your
audience. Remember, even if you find someone with the solution
on the market there's still room for your unique perspective,
tips and stories. Look for a different way to present it. Or
find the gaps of information in your competitor's book and make
it your USP. Perhaps, they don't make it simple enough or offer
good examples and case studies.
Your Interests. Consider writing a book about what
interests you or about something you need to know. For example,
when I first began self publishing I gathered information for
my own market comparative analysis. I put the information into
a short report which I gave away to hundreds of people. Then
as my body of information grew, I compiled it into a website.
Soon, as my experiences, stories and information grew, the inevitable
happened. I wrote the book 'Self Publishing Your Way Now.'
Target A Niche. Simply put, to target a niche market
in your book's topic area, identify a problem/solution in your
field or industry. Then research your competition. Develop a
different approach. With all the books in the world on your
topic, it's not enough to know the solution. You must present
the solution in a different way than existing books do.
Select a Career/Field. During an economy like we are
in, many people are looking for a change. You would preferably
choose a career you are related to somehow. Find and examine
the top ten jobs in your chosen field. Write from experience
or interview someone successful in each of the jobs. For example,
you could write a book about the Top Ten Dream Jobs in the Medical
You may have noticed in each one of the above
examples of the same market, the contents of the book would
probably be the same! The books would contain the same basic
ideas, suggestions, tips, etc. For example, all the books about
diets would probably stress the importance of eating right,
choosing the right foods in right portions and daily exercise.
Yet, each book presents a different viewpoint targeting a different
So BE BOLD; have no fear about approaching the same subject
as existing books. Focus in on your unique ideas and viewpoint.
Remember, according to the writer of Ecclesiastes, "There's
nothing new under the sun." Bernice Fitz-Gibbon said so
eloquently, "Creativity often consists of merely turning
up what is already there. Did you know that right and left shoes
were only thought up only little more than a century ago."
Now go start your successful book journey. Make it different.
Make it count. Make it yours.
to get started with your best idea for a book? You can find
the full lesson of how to target a niche and get started writing
a book along with a growing list of bonus reports and other
helpful resources in the Book Writing Course at
you having trouble getting started writing your book?
Visit here http://jumpstartabook.com
to receive FREE 7 lesson mini-course Jumpstart
Writing A Book and you'll also receive Earma's Book
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you can get your book written, published and marketed.
From Earma Brown 12 book authorpreneur, indie publisher,
speaker and the Book Success Coach at http://100daystoabook.com