you ready for a competitive edge in your business? Consider
branding your venture with a book. You already know some good
reasons to write a book. Like, gaining prestige, increasing
recognition, adding skills, creating an additonal income stream
in your business and more. Before we go to more reasons to brand
your business with a book, let's answer why branding gives you
a competitive edge? In short, branding:
Makes your business more recognizable - Imagine being instantly
recognized online and off.
Enhances word of mouth marketing - It motivates people to
about you. You may find more opportunities coming your way.
Increases front of mind awareness - Customers think of you
when they have a need in your area of expertise.
Makes your business more profitable - A strong brand helps
sell more of your products and services.
strong brand usually reflects a strong business. Adding a book
to your business can help you strengthen and establish your
brand. So, let's take a look at seven reasons to brand your
business with a book:
Add value to your customers. Ultimately, you own a
business for two main reasons, right? (A.) You want to earn
money and more of it. When you earn more money you can work
smarter not harder. If you are anything like me, more money
means you can spend more time with your family. You can do more
of the things you want to do, like volunteering, vacationing.
You enjoy your topic and enjoy providing value to your audience
and customers. You are passionate about your field or industry.
You work in excellence and have tons of information to share.
a book, you can do both. It offers you yet another powerful
way to gain relationship with your customers. A book will do
a huge chunk of pre-selling. As a matter of fact, a business
book can be your new business card on steriods. It automatically
expands your market reach. A book gives you an opportunity to
become an active participant in your customer's lives and watch
their lives change for the better.
Lends itself to almost any niche and business model.
The beauty of a nonfiction book is that it fits just about every
subject and business. If you can teach it, explain it or guide
others in it, you can write about it in your own nonfiction
example, in the service business model, a business owner can
write a book to help other aspiring business owners start their
own business or go to the next level by growing their existing
businesses. Or an information marketer in the fitness and health
industry can write a personal fitness book or a diet book.
Offers your information in several different formats.
This reason is one of my personal favorites. After writing and
forming your book manuscript, you can easily develop your information
into another format. For instance, if you are a better speaker
than writer consider seminars and workshops. Also, don't forget
to open up other streams of income with digital publishing.
You can create ebooks, reports, courses, videos, blogs and home
study courses all from your book content.
Builds Credibility. One can define credibility as:
capable of being believed, believable or worthy of belief or
confidence. In business, credibility can be gained through a
actions or a customer's experiences with your company. For instance,
if you consistently offer a great customer experience then you
earn credibility with your customer. Also, longevity improves
ones credibility. A customer will more readily buy from a company
that’s been in business for twenty years than one that
has only two years in service. A book will help establish and
boost your credibility. Credibility is a buying trigger. It
motivate people to become customers. It's a known fact people
buy people they trust and consider experts.
Brands Your Business. Branding is often perceived as
simply creating a logo and/or an “image” for your
company. However, branding is more than that. Branding is also
about creating a personality. For small business owners, your
personality becomes your brand. With that in mind, your book
and the type of service you provide, can feed right into strengthening
your brand. Your personality and your book's content will come
through each chapter (if done correctly) – thus strengthening
For example, if as a business owner, you are known as a drill
seargeant fitness instructor; your book will follow a similar
tone. Each person that reads your book will experience your
brand. It will be strengthened in their minds.
Adds an Entry Level Product to Your Sales Funnel. When
people buy any product or service from you, they enter your
sales funnel. Often they enter at the lowest priced product
or service available. Your book can become one of those entry
level products. After they read your book, they feel if as they
know you. If you've done a good job in your book, most will
be ready to see what else you offer. Through marketing messages
and communications the goal is to move your customers up the
sales funnel so they’re buying more expensive products.
The broader or more diverse your sales funnel, the more entry
points your customer has to choose from. Not everyone will choose
to buy your book. Some people will jump in and buy a mid-level
product first, just because your credibility was raised. Others
will buy your highest priced product. When you offer a variety
of price points and products/services, you provide more options
for your customers.
Makes It Easy to Include A Book. You might think you
have to be a certified genius to become an author. It’s
not true. Almost anyone can write a book without a degree or
certification. You should simply write from your experiences
and expertise to author your business book. If you have pockets
of missing information, use research to fill in it in. Or interview
other experts and help your readers learn from them. Your path
to your book depends on your audience and goals. On the other
hand, if you are in a technical field and competition is fierce
then you may want to explore certification options. If so, certification
certainly will help establish credibility. But if you’re
in a niche field like mentioned earlier, organization, parenting,
or dog training, certification is not a necessity. You can write
your book to solve your audience's problems and fill their needs.
information revolution has been raging for awhile now and shows
no signs of stopping. Your customers are looking for help and
solutions. Why not develop a book as one of the solutions you
offer in your business. Fill it with the answers and solutions
your customers need. You'll find whether you’re looking
to grow your brand, improve credibility, increase profits or
simply provide more value to your customers, branding your business
with a book can make it happen. Make it different. Make it count.
Make it yours.
to brand your business with book? You can find the full lesson
of how to get started writing a book along with a growing list
of bonus reports and other helpful resources in the Book Writing
Course at http://bookwritingcourse.com