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7 Reasons To Brand Your Business With A Book!
by: Earma Brown

Are you ready for a competitive edge in your business? Consider branding your venture with a book. You already know some good reasons to write a book. Like, gaining prestige, increasing recognition, adding skills, creating an additonal income stream in your business and more. Before we go to more reasons to brand your business with a book, let's answer why branding gives you a competitive edge? In short, branding:

  • Makes your business more recognizable - Imagine being instantly
    recognized online and off.
  • Enhances word of mouth marketing - It motivates people to talk
    about you. You may find more opportunities coming your way.
  • Increases front of mind awareness - Customers think of you first
    when they have a need in your area of expertise.
  • Makes your business more profitable - A strong brand helps you
    sell more of your products and services.

A strong brand usually reflects a strong business. Adding a book to your business can help you strengthen and establish your brand. So, let's take a look at seven reasons to brand your business with a book:

#1. Add value to your customers. Ultimately, you own a business for two main reasons, right? (A.) You want to earn money and more of it. When you earn more money you can work smarter not harder. If you are anything like me, more money means you can spend more time with your family. You can do more of the things you want to do, like volunteering, vacationing. (B.) You enjoy your topic and enjoy providing value to your audience and customers. You are passionate about your field or industry. You work in excellence and have tons of information to share.

With a book, you can do both. It offers you yet another powerful way to gain relationship with your customers. A book will do a huge chunk of pre-selling. As a matter of fact, a business book can be your new business card on steriods. It automatically expands your market reach. A book gives you an opportunity to become an active participant in your customer's lives and watch their lives change for the better.

#2 Lends itself to almost any niche and business model. The beauty of a nonfiction book is that it fits just about every subject and business. If you can teach it, explain it or guide others in it, you can write about it in your own nonfiction book.

For example, in the service business model, a business owner can write a book to help other aspiring business owners start their own business or go to the next level by growing their existing businesses. Or an information marketer in the fitness and health industry can write a personal fitness book or a diet book.

#3 Offers your information in several different formats. This reason is one of my personal favorites. After writing and forming your book manuscript, you can easily develop your information into another format. For instance, if you are a better speaker than writer consider seminars and workshops. Also, don't forget to open up other streams of income with digital publishing. You can create ebooks, reports, courses, videos, blogs and home study courses all from your book content.

#4 Builds Credibility. One can define credibility as: capable of being believed, believable or worthy of belief or confidence. In business, credibility can be gained through a series of
actions or a customer's experiences with your company. For instance, if you consistently offer a great customer experience then you earn credibility with your customer. Also, longevity improves ones credibility. A customer will more readily buy from a company that’s been in business for twenty years than one that has only two years in service. A book will help establish and boost your credibility. Credibility is a buying trigger. It motivate people to become customers. It's a known fact people buy people they trust and consider experts.

#5 Brands Your Business. Branding is often perceived as simply creating a logo and/or an “image” for your company. However, branding is more than that. Branding is also about creating a personality. For small business owners, your personality becomes your brand. With that in mind, your book and the type of service you provide, can feed right into strengthening your brand. Your personality and your book's content will come through each chapter (if done correctly) – thus strengthening your brand.
For example, if as a business owner, you are known as a drill seargeant fitness instructor; your book will follow a similar tone. Each person that reads your book will experience your brand. It will be strengthened in their minds.

#6 Adds an Entry Level Product to Your Sales Funnel. When people buy any product or service from you, they enter your sales funnel. Often they enter at the lowest priced product or service available. Your book can become one of those entry level products. After they read your book, they feel if as they know you. If you've done a good job in your book, most will be ready to see what else you offer. Through marketing messages and communications the goal is to move your customers up the sales funnel so they’re buying more expensive products. The broader or more diverse your sales funnel, the more entry points your customer has to choose from. Not everyone will choose to buy your book. Some people will jump in and buy a mid-level product first, just because your credibility was raised. Others will buy your highest priced product. When you offer a variety of price points and products/services, you provide more options for your customers.

#7 Makes It Easy to Include A Book. You might think you have to be a certified genius to become an author. It’s not true. Almost anyone can write a book without a degree or certification. You should simply write from your experiences and expertise to author your business book. If you have pockets of missing information, use research to fill in it in. Or interview other experts and help your readers learn from them. Your path to your book depends on your audience and goals. On the other hand, if you are in a technical field and competition is fierce then you may want to explore certification options. If so, certification certainly will help establish credibility. But if you’re in a niche field like mentioned earlier, organization, parenting, or dog training, certification is not a necessity. You can write your book to solve your audience's problems and fill their needs.

The information revolution has been raging for awhile now and shows no signs of stopping. Your customers are looking for help and solutions. Why not develop a book as one of the solutions you offer in your business. Fill it with the answers and solutions your customers need. You'll find whether you’re looking to grow your brand, improve credibility, increase profits or simply provide more value to your customers, branding your business with a book can make it happen. Make it different. Make it count. Make it yours.

Ready to brand your business with book? You can find the full lesson of how to get started writing a book along with a growing list of bonus reports and other helpful resources in the Book Writing Course at website.

About The Author

Earma Brown, 12 Book Authorpreneur, Book CoachAre you having trouble getting started writing your book? Visit here to receive FREE 7 lesson mini-course Jumpstart Writing Your Book and you'll also receive Earma's Book Success Secrets - powerful articles delivered to your inbox twice each month, and other announcements so you can get your book written, published and marketed.

From Earma Brown 12 book authorpreneur, indie publisher, speaker and the Book Coach at


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